Against the Grain, the logo

January 3, 2010

Against the Grain is a new arts company in Toronto. Founder and director Joel asked Pink Elephant for some logo help. We wanted to give them a mark that spoke to their unconventionality, their sense of humour and their style. We wanted it to feel human – not perfect, but real. We like this.

You can see how Joel brought it to life in the website he made for Against the Grain. (You can also see what they’re doing next, if you’re the kind of person who likes opera and beer.)

Organized under logo design.

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